Will the Health Care Law Boost the Use of Temps?

While the Washington Post reported that some experts are concerned that the Affordable Care Act’s exceptions for temporary employees could undercut the goal of expanding coverage to more American workers, that would only occur if employers find that they are able to do less with permanent workers and more with part-timers who work fewer than 30 hours per week

But Manpower chief executive Jeffrey A. Joerres told investors in January that the company is talking to clients about “a more flexible labor model,” where workers “might be working 29 hours a week”.   He added, “We definitely look at it as a positive.”

And M. Keith Waddell, Robert Half’s president, told investors on a conference call a few weeks ago “We are already getting inquiries from our client base for companies in and around 50 [employees], asking us to help them understand this legislation, and to inquire as to how we might be helpful.  Our response is that we can legally help them remain under 50.”

Giant staffing specialist companies like Manpower, Robert Half and others who have far more than 50 employees are subject to the same health act requirements as other companies to offer coverage to employees working 30 or more hours per week. 

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Before Outlining Social Media Tools Build the Communications Plan!

Last month the DC Metro chapter of IABC (International Association of Business Communicators) was surprised and delighted by an enormous increase in the number of people attending its monthly meeting.  The topic:  Strategic Planning.

After innumerable programs about social media from all the communications professional societies over the past few years it was a reminder of the importance of developing a strong overall plan as opposed to focusing solely on tactics and tools.  The questions from the 100 or so attendees showed a hunger for specifics on creating, presenting and gaining support for a communications plan.

Happily, the Public Relations Society of American (PRSA) National Capital Chapter is about to supply some of those specifics.  On Wednesday, March 20 from 8:00a.m. to 10:00a.m. their “How to Write a PR Plan” program promises a hands-on workshop from which participants will walk away with a plan outlining goals, objectives, strategies, tactics and measurement metrics.

Erica Hiar of the Merritt Group will moderate as Mitchell Marovitz, an adjunct professor from the University of Maryland University College, and Lauren Lawson-Zilai, of Goodwill Industries International, explain building plans for an array of applications and creating a road map to achieve consensus and support from decision makers.

Details are on the PRSA-NCC websiteImage.Image

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(Erica Hiar, Mitchell Marovitz, Lauren Lawson-Zillai)

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Three Key Take-aways From WWPR On Engaging With Social Media

In a WWPR members-only progImageram Kristen Wesley, Digital Media Strategist at Environics Communications and Jen Martin, Social Media Manager at AARP shared their expertise and encouraged the attendees to “get engaged” with all forms of social media.  In their wrap-up they offered three take-away thoughts:

1.  There are no formulas so you have to experiment and see what works for you and your organization.

2.  There’s always a story to tell — tell it with words and/or pictures.

3.  Each social media tool deserves its own strategy. 

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PRWeek Awards Finalists Who Also Make My Top Honors List

PRWeek announced the finalists for the PRWeek Awards 2013, and of course I scanned the 35 categories looking for the names of colleagues and clients who might be honored at the March 7 event to be held in New York City at the Grand Hyatt.

Kudos to our friends and colleagues at Vanguard Communications for being among the five finalisImagets for Small PR Agency of the Year!  Vanguard may be a giant among small agencies, previously named the PRWeek Agency of the Year in 2003, and a finalist for the PRWeek Nonprofit Campaign of the Year in 2006 for the firm’s “Road to the White House Kitchen” campaign on behalf of Women Chefs and Restaurateurs.

(The other finalists include Catalyst Public Relations, Jones Public Affairs, Kwittken + Company, and Rasky Baerlein Strategic Communications.)

I never knew there was a PR Education Program of the Year category, and wow!  I was thrilled to see my own alma mater, American University’s School of Communication, on Imagethis list of five finalists.  (The others are Georgetown University’s School of Continuing Studies, New York University, Syracuse University and the University of Alabama).

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Melanie Jordan Joins WWPR 2013 Board

Melanie Jordan, managing director of PRofessional Solutions, LLC has been elected to the 2013 Board of Directors of Washington Women in Public Relations (WWPR).

She will serve as Professional Development Co-Chair, along with Erica Hiar of Merritt Group, planning and organizing a variety of programs and securing high caliber speakers for the coming year.

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Photo: WWPR Board members Kathy McKegney (Pro Bono Co-Chair), Melanie Jordan (Professional Development Co-Chair), and Mara Vandlik (PR Woman of the Year Co-Chair) at the Jan 24th Annual Meeting.

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Resolutions PR Pros Should Make Each Year

From the January issue of “Smart Solutions”, PRofessional Solutions’ e-newsletter:

Happy 2013!We’ve been in the PR staffing business for nearly 20 years so we’ve seen colleagues succeed and fail, and our own resolution every year is to help clients and colleagues have a successful and prosperous year. So here are our Top 10 Resolutions to boost your PR career this year:

 

  1. Be better informed about both your client’s needs and the issues of their field/industry. You’ll add value and achieve the best results.
  2. Learn to use at least one new technological tool this year – and know when NOT to use it! Tell your client not just how but when to use the latest trends in technology.
  3. Help a beginner. Make our profession better and stronger. Teach an intern. Give a staffer career advice. Help someone find the right job.
  4. Speak with people – live! Email, text messages and the like have a place, but there’s nothing like conversation for building relationships and effective communication.
  5. Get active in a professional society. Don’t wait until you’re looking for a new job – improve connections by becoming active and well-known.
  6. Blow your own horn. Promote your team’s accomplishments by entering their work in competitions. Focusing on success makes both staff and clients appreciative.
  7. Blow someone else’s horn. Nominate those you admire for the Washington Women in Public Relations PR Woman of the Year or Emerging Leaders awards.Write genuine recommendations for colleagues on LinkedIn.
  8. Take a writing refresher course. Think you’re good? You can still learn – or re-learn – something. No skill is more important in PR.
  9. Send personal notes. Send them to reporters who do good work, to colleagues who get new jobs, and to those who’ve helped you or your team accomplish something.You’ll show appreciation and build relationships.
  10. Start or update a portfolio. This tool can remind you why you’re where you are and show someone else why they should hire you. (Read the portfolio tips on our blog.) 
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New NLRB Rulings Mean It’s Time to Review Your Social Media Policy

According to today’s New York Times, federal regulators are ordering employers to revisit and scale back their policies limiting what workers say online. (http://www.nytimes.com/2013/01/22/technology/employers-social-media-policies-come-under-regulatory-scrutiny.html?pagewanted=all&_r=1&)  Differing policies, though, can make it tricky for organizations in individual cases.

In one cited case, when a caseworker in upstate New York threatened to report to the boss that others weren’t working hard enough, another worker posted a Facebook message asking co-workers how they felt about that.  Although several colleagues posted angry, occasionally expletive-laden responses that the organization considered harassment against the original cImageaseworker, the National Labor Relations Board (NLRB) disagreed. 

It determined that the caseworkers were unlawfully terminated and that their comments were “concerted activity” for “mutual aid”.  There was only one NLRB member who dissented in that decision, viewing their online comments as simply venting.

The NLRB praised Wal-Mart’s social policy, revised with the agency’s input, which prohibits “inappropriate postings that may include discriminatory remarks, harassment and threats of violence or similar inappropriate or unlawful conduct.” 

However, the agency criticized General Motor’s policy, saying “We found unlawful the instruction that ‘offensive, demeaning, abusive or inappropriate remarks are as out of place online as they are offline.’ ”  It also rejected as overly broad Costco’s blanket prohibition against its employees posting items that “damage the company” or “any person’s reputation.”

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5 TIPS FOR EEOC COMPLIANCE IN 2013

The Equal Employment Opportunity Commission (EEOC) took a hard look at certain hiring practices last year, and is expected to keep use of arrest and conviction records in its sights this year.

In light of the EEOC’s stated desire to file more systemic lawsuits, its continued focus on hiring and its increased focus on criminal background check issues, the law firm Cozen O’Connor outlined steps employers can take to minimize the risk of an EEOC investigation.  The American Staffing Association shared these with its members.

PRofessional Solutions, LLC is passing along this valuable information to help our clients and colleagues avoid suits and penalties. Here, verbatim, are Cozen O’Connor’s practical tips (emphases added):

  • Employers should review their hiring and background check policies generally. Blanket policy statements, such as “The Company will not employ individuals who have been convicted of X offense,” are red flags for the EEOC and should be avoided unless absolutely necessary.
  • Employers should avoid considering an applicant’s arrest record.
  • In instances where criminal convictions may be job related and/or consistent with business necessity, employers should evaluate: (1) the nature of the specific crime at issue; (2) the time elapsed since the individual was convicted of the crime; and (3) the nature of the job at issue.
  • Employers should be wary of conducting credit checks on all applicants regardless of the position sought. This is another area of interest for the EEOC and various states have passed laws or are considering passing laws limiting an employer’s ability to consider an applicant’s credit history.
  • Employers should review and potentially eliminate any maximum leave policies, even where those policies provide a seemingly generous fixed leave. Instead, employers should evaluate situations on a case-by-case basis before making any employment decisions.

Think these issues are only suggestions?  Last January the EEOC announced that Pepsi Beverages agreed to pay more than $4 million dollars and provide job offers and training to settle a discrimination charge involving their criminal background check policy. The EEOC had made the case that Pepsi’s policy disproportionately excluded black applicants from permanent employment.

And more recently, the EEOC has challenged Dollar General Corporation’s criminal background check policy, which excludes individuals with certain criminal convictions for specified periods.  It claims this also has a disparate impact on African-American job candidates and employees, and will likely file suit against Dollar General.

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3 Communication Steps to Get Great Results from Temporary Professionals

Professional communicators know that taking the time to train new staff yields the greatest results for the least amount of effort.  That’s true working with temporary professional staff and freelancers, too.

PRofessional Solutions, LLC provides experienced public relations temps to clients who want professionals who can “hit the ground running”.  Over the years we’ve seen that the moComment_Boxst productive relationships are the ones where clients invest time in three key communications steps.

Step 1:  Define your expectations for the assignment.  Tell the temporary professional what you need, what objectives you need to accomplish and what success will look like.  A pro will be flexible about working with different clients and adapting to their styles and requirements once they understand what they are.

Step 2:  Outline timelines and organizational requirements.   At the beginning of the assignment share the important events and key dates that relate to the assignment in regards to work production, inter-office collaborations and outcome measurements.  Do you need a document draft by a certain time?  Does another office need to receive the draft schedule for an upcoming press event in order to provide support?

Step 3:   Provide feedback early.  I’m amazed when someone reports that the selected PR temp isn’t working out only to find that nothing has been said to the person about what needs to be changed.  A professional wants to provide positive results for his or her client, and so appreciates feedback and constructive criticism.  It’s a more efficient use of your time to speak up early about what you want changed than to start over with someone new.

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5 Tips to Make Your Social Media Profile Appeal to Recruiters

Currently more than 90% of companies use social media like LinkedIn, Facebook and Twitter for recruiting, and for checking out applicants.  Want to get hired?  Be careful to include — and exckeyboardlude — the right stuff.

According to Jobvite, the recruiting software platform, there are five things to remember in building your online presence:

1-Almost all recruiters (86%) will check your social media profiles.

2-Recruiters and hiring managers do not like to see or read of you consuming alcohol or making references to drugs.

3-Avoid profanity, spelling errors (seriously) and posts of a sexual nature.

4-Do include your membership in professional organizations in your profiles and posts.

5-The best way to find your new position is through a referral.  65% of companies pay for referral hires.

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