In a WWPR members-only program Kristen Wesley, Digital Media Strategist at Environics Communications and Jen Martin, Social Media Manager at AARP shared their expertise and encouraged the attendees to “get engaged” with all forms of social media. In their wrap-up they offered three take-away thoughts:
1. There are no formulas so you have to experiment and see what works for you and your organization.
2. There’s always a story to tell — tell it with words and/or pictures.
3. Each social media tool deserves its own strategy.