You’ve heard it from us before: participation in professional societies can be invaluable to public relations and other communications professionals.
Most communicators think the value is all in networking, particularly when they need to connect during a new job search. But overlooking the continuing education benefits of programs that keep members and guests current on changing social media platforms and new measurement strategies means short-changing some of the most important contributions to your career that groups like the Public Relations Society of America, Washington Women in Public Relations and the International Association of Business Communicators provide.
For businesses like PRofessional Solutions professional societies keep us in contact with potential clients and employees, as well as up-to-date on what they want and need to be successful. For us, sponsorships and involvement make for a win-win proposition. They also provide opportunities like a recent PRSA-NCC YouTube interview that allowed me to share my thoughts on changes in the profession while expanding our visibility. Thank you, PRSA-NCC!
People tell me they don’t like networking, but they forget that fun activities are networking, too. I find involvement at my alma mater, which I love, benefits PRofessional Solutions — and PRofessional Solutions benefits fellow alumni.
Tomorrow it will be my pleasure to co-host the latest Women’s Network and Eagle’s Nest Coffee Chat on campus. Alumnae, faculty, staff, and students of American University get together several times a semester for a casual networking and mentoring gathering over coffee and continental breakfast. It’s a 90 minute event designed to ignite entrepreneurialism, engage free thought, and inspire new camaraderie among AU’s alumnae. For me it’s always a chance to mix with women who may become colleagues, PR temps, clients or just friends.
Learn more about our CEO, Kate Perrin, and her thoughts on being “a connector” by watching this “Communicator Spotlight” video, part of a series produced by Van Eperen in partnership with Capitol Communicator.
See if you already knew her answer to the “thing that almost no one knows about me” question.
The comic strip “Dustin”, created by Steve Kelley & Jeff Parker, consistently highlights insights about employment and the job search worth noting. Today’s strip is no exception.
A panel is a great opportunity to share your expertise, highlight what you know and establish yourself as a leader in your field. But the audience has registered, paid and given up valuable time to attend and learn something relevant and useful, so be sure to deliver!
PRofessional Solutions President Kate Perrin is a frequent panelist on programs about PR hiring trends and career information. Here are her five expert tips on how to shine during your next panel presentation.
- Know your audience and their expectations. Before you agree to participate, ask the organizer what specifically the audience should take away and the general make-up of the audience. If you’re not an expert on the topic, turn down the invitation.
- It’s unforgivable when a panelist says, “I haven’t prepared anything formal. I thought it would be more valuable to just answer your questions.” This disrespects the audience and your hosts.
- Plan your story. Come up with clever introductions to your points and engaging personal examples that support your point of view. Go ahead and be a little provocative so you’ll catch people’s attention and make them think about what you’re saying.
- Don’t just wait your turn. Panels are more interesting when the panelists engage each other, not wait their turn. It’s stimulating when you introduce another viewpoint by saying “Let me add something to that idea” or “My experience has led me to a different conclusion”. It’s boring when all the panelists agree with each other.
- Involve the audience. Ask questions and for a show of hands or pose a problem to the audience to get them thinking.
The seventh annual awards Washington Women in Public Relations Emerging Leaders Awards (ELA) ceremony and cocktail reception is expected to bring together more than 140 communications professionals on Tuesday, June 21. They will hear Case Foundation’s Senior Director of Communications Jade Floyd explore this year’s theme “Making A PR Pro” and learn which three of these the six finalists will be named 2016’s Emerging Leaders:
- Brittanie Clement, Delucchi Plus, @brittclem
- Cait DeBaun, U.S. Travel Association, @CaitDeBaun
- KC Sledd, Atlantic Media Strategies, @kcesledd
- Melissa Zuckerman, JPA Health Communications, @MelissaShay817
- Rachel Racoosin, LEVICK, @rachelracoosin
- Sarah Hubbart, Michael Torrey Associates, LLC, @mustbesarah
Firms interested in an ELA sponsorship should contact email@example.com .