You’ve heard it from us before: participation in professional societies can be invaluable to public relations and other communications professionals.

Most communicators think the value is all in networking, particularly when they need to connect during a new job search.  But overlooking the continuing education benefits of programs that keep members and guests current on changing social media platforms and new measurement strategies means short-changing some of the most important contributions to your career that groups like the Public Relations Society of America, Washington Women in Public Relations and the International Association of Business Communicators provide.

For businesses like PRofessional Solutions professional societies keep us in contact with potential clients and employees, as well as up-to-date on what they want and need to be successful.  For us, sponsorships and involvement make for a win-win proposition.  They also provide opportunities like a recent PRSA-NCC YouTube interview  that allowed me to share my thoughts on changes in the profession while expanding our visibility.  Thank you, PRSA-NCC!