Polished Resumes Open Doors

At PRofessional Solutions, LLC we see far too many resumes that instead of highlighting the skills and accomplishments of communicators actually demonstrate poor writing and formatting that buries the most important information.

Does your resume open the door to an interview or leave you passed over? Do you know how to update your resume for each phase of your career? Does the format enhance the likelihood of an employer seeing the most relevant information or is it buried and take too much effort to find?

Improve your job search or get ready to respond to the next opportunity with advice from Susy Howard, Principal, The McCormick Group, Inc., and Alicia Aebersold, Senior Vice President at the non-profit National Council for Behavioral Health, who will speak on effective resumes at the next IABC/DC Metro Communications Forum

SusyHowardHoward is the leader of the communications and public relations group at McCormick Group, responsible for conducting searches for senior communications positions for a diverse range of Fortune 500 companies, associations, and public relations firms.

Aebersold, who has been at the National Council since September 2014, AliciaAebersoldhas a proven track record managing large, diverse, and productive teams and led an expansion of the organization’s communications department.

WHEN:  Tuesday May 24  ~ 8:00-8:30 a.m. continental breakfast

8:30-10:00 a.m.  Program

WHERE: The HON Company, 1101 Connecticut Ave., NW, Suite 300, Washington, DC   Located directly above Farragut North (red line), L Street entrance/exit

COST:   IABC DC Chapter Members: $20   Non-IABC members:$30     Students: $10

REGISTER: http://www.iabcdcmetro.org/may-2016/

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Case Foundation Senior Communicator to Keynote WWPR Emerging Leaders Awards

Jade Floyd, senior director of communications for the Case Foundation since 2012, will be the keynote speaker at the 7th annual Washington Women in Public Relations annual Emerging Leaders Awards (ELA) on the evening of June 21.

The awardJadeFloyds ceremony and cocktail reception will bring together more than 140 communications professionals for a celebration of young women active within the communications field who have made a significant impact on the industry.

Ticket prices for the event rise tomorrow, May 3. For information or tickets go to https://www.wwpr.org/events/calendar/#!event/register/2016/6/21/emerging-leaders-awards

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First Impressions

The “Dustin” comic strip often nails it about why some people can’t seem to get or keep a job.  Don’t blow a job interview by believing you should just be comfortable and appearance doesn’t matter.  For tips about Interview Body Language check out PRofessional Solutions’ Pinterest page on the topic at https://www.pinterest.com/prstaffing/interview-body-language/.


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Career Resilience – A Workshop on Negotiating and Career Strategy

Maybe you’ve thought of executive coaching but haven’t taken the necessary next step. Based on feedback from senior level members, Washington Women in Public Relations (WWPR) is offering an event to discuss advanced negotiations, career strategy and defining your joy, at an intimate event geared towards those with at least 8+ years of professional experience.

Join your peers for a private Career Resilience workshop. The ideal attendee has a Director, Manger, Senior Manager, Vice President or other executive title.

WHEN: Tuesday, April 19th, from 11:00 – 2:00 p.m.

WHERE: Edelman, 1875 Eye Street, NW Suite 900, Washington, DC

COST: $40. Lunch, strategy exercises and career advice provided.


  • Christine Brown-Quinn, keynote speaker, WWPR Silver Sponsor and Career Expert.
  • Stacy Kerr, Assistant Vice President for Communications at Georgetown University and former special assistant to former Speaker of the House, Nancy Pelosi
  • Victoria Rader, Speaker Trainer and Executive Leadership Coach of Yu2Shine
  • Andrew Sherman, Partner at Seyfarth Shaw

REGISTER: https://www.wwpr.org/events/calendar/#!event/2016/4/19/career-resilience


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WWPR Offers Speed Mentoring

Mentoring can be an essential component of success. WWPR’s annual Speed Mentoring evening helps connect high-level D.C. mentors with D.C. communicators of all experience levels.

Each attendee has the opportunity to meet with three different mentors in a small group and intimate setting.  This year PRofessional Solutions’ CEO Kate PeIMG_1258(a)rrin will serve a one of the mentors.

WHEN: Thursday, April 14th from 6:30- 8:30 p.m.

WHERE: Hager Sharp’s offices at 1030 15th K Street NW, Washington D.C. 20005.

COST:  WWPR members-$10   Non-members-$15

To see the full list of mentors and register visit https://wwpr.org/events/calendar/#!event/2016/4/1/annual-speed-mentoring  .

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Start the New Year Right by Joining a Professional Society

As Washington area communicators we can choose among several professional societies – and we should. The benefits of joining are numerous.

  1. Opportunity to stay current with technology, tools and strategies at monthly programs.
  2. Relationship building with colleagues across the field (PR agencies, independents, associations and nonprofits, businesses large or small, government agencies). You’ll know whom to call when job changing or help with a new aspect of your job.
  3. Visibility. Get active, even on a limited basis, and more people will know about you, possibly leading to job leads, speaking opportunities, skill building activities, and more.
  4. Trends watching. Being among a larger group of communicators you’ll hear about segments of the industry thriving or struggling, what kinds of projects and strategies have worked for your competitors and what kinds of skills you should be acquiring to stay relevant.

Membership can be costly, so go to several interesting programs paying the non-member rate to see which group is for you. If your employer will pay for your membership, great. If not, you can still go to the programs of most interest to you as a non-member and save the dues.

And check out reciprocal arrangements. Members of Washington Women in Public Relations (which does accept men as members) can attend programs of the Public Relations Society’s National Capital Chapter at their member prices, though WWPR dues are less than half that of PRSA’s.PRSA NCC Gold Sponsor


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George Washington Gave Recognition to Those Who Deserved It

Every year, Mount Vernon hosts a Purple Heart ceremony in commemoration of the U.S. Army’s birthday to honor a tradition that began with George Washington.

meritbadge-PurpleHeartIn 1782, Gen. Washington became the first commanding officer to recognize soldiers with an award issued regardless of rank. That award, called the Badge of Military Merit, was made of purple silk and silver thread fashioned into the shape of a heart.  In 1932, that award was remerit-Purple Heartnewed and became the Purple Heart that we know and respect today.

The Purple Heart awarded today to three courageous soldiers features Washington’s bust and his family coat of arms, and for the veterans who have received the Purple Heart through the years George Washington’s legacy remains close to their hearts.

Leaders today can and should embrace that tradition and initiative and offer public recognition to those who serve them and their organizations in any capacity.

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PRofessional Solutions Unusual Among Women-Owned Businesses

It’s National Small Business Week!

AmericSmallBizLogoa’s small businesses are the backbone of our economy, employing half of our country’s private sector workforce and creating nearly two out of every three new jobs in our country. Representing the quintessential American ideals of hard work and ingenuity, small businesses — from startups to mom-and-pop shops — are crucial to our national prosperity and economic security. ~ President Barack Obama

Did you know that there are 8 million women-owned businesses in the United States, but only 12% of them have paid employees?  One colleague of ours is someone we used to call a consultant or a freelancer.  She calls herself a “solopreneur” and refers to the work she does as having a business.  Quite a different business, of course, from PRofessional Solutions, LLC which depends for our success on the talents of the many public relations professionals at all experience levels whom we send out to aid clients as PR temps.

And we were fascinated to find that the states with the largest percentage of women-owned businesses are: District of Columbia (34.5%) where we’re based, Maryland (32.6%), New Mexico (31.7%), Hawaii (31.0%), and Georgia (30.9%)

But when DC is classified as a city instead of a state it doesn’t compare as well: the three cities with the largest percentage of women-owned businesses are: Detroit, MI (49.7%), Baltimore, MD (36.9%), Milwaukee, WI (36.3%).

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Salute to Women PR Pioneers

In honor of National Women’s History Month, we’d like to recognize some women who broke through gender barriers in public relations during the early 20th century and carved out careers in what was then a male-dominated field. We salute women PR pioneers:

Doris Fleischman

Doris Fleischman

DORIS FLEISCHMAN started her career as a reporter for the New York Tribune in 1913. After leaving the paper, she did freelance publicity work for a few years, including for some of Edward Bernays’ clients. In 1919, she and Bernays opened a public relations firm together attracting high-profile clients like U.S. presidents and major corporations. It was considered one of the preeminent PR agencies from the 1920’s through the 1950’s.

Fleischman and Bernays were married in 1922. Although Fleischman spent much of her life overshadowed by her famous husband (often called the “father of public relations”), she is a significant historic figure in her own right. In addition to being a talented writer and PR strategist, she was a champion of gender equality, equal pay for women and a woman’s right to keep her own name after marriage. Fleischman was the first married woman to receive a U.S. passport in her maiden name.

JANE STEWART MAPES first worked in press relations for the Long Island Railroad before becoming John Hill’s assistant at Hill & Knowlton in 1945. She and her husband, John Maples, founded an opinion research company, Group Attitudes Corp., in 1950 and she served as president. The firm was acquired by Hill & Knowlton in 1956 and Stewart Mapes continued to serve as president of the subsidiary until her retirement in 1968. In 1966, she was named by Printer’s Ink as one of America’s top 40 women executives in communications and marketing.

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Women Trailblaze Careers in Public Relations

Between 1900 and the 1970’s, public relations was primarily an all-male field. But in recent decades women PR practitioners have been in the gender majority, with nearly two-thirds of the field now female.

PRofessional Solutions is a woman owned PR staffing firm so in honor of National Women’s History Month, we salute public relations trailblazer ANNE WILLIAMS WHEATON.

Anne Williams Wheaton

Anne Williams Wheaton

Wheaton, the first woman to serve as White House associate press secretary, was appointed to the post by President Eisenhower in 1957. Prior to this, Wheaton was the director of publicity for the Republican National Committee for nearly 20 years. She served as director of the League of Women Voters for six years. Her early career included public relations positions for several national women’s organizations. She got her start as a reporter for the Albany Knickerbocker Press.

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