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Author Archives: Kate Perrin
Successful Business Communicators Share Business-Building Tips
It was a pleasure to moderate the IABC/DC Metro chapter’s program for the Independents special interest group on May 21 because Independents Portfolio Director Angie Sanders recruited a top-notch group to share their experiences about building business. Photo: Panelist Shana … Continue reading
Join the Discussion: Banging the Drum for New Business
A recent study conducted by software company Intuit estimates that by the year 2020, more than 40 percent of the American workforce, or 60 million people, will be freelancers, contractors and temp workers. That means that competition for new clients … Continue reading
Now Business Schools Join Big Business in Screening for More Than Skills, Experience
According to The Wall Street Journal, “measuring EQ — or emotional intelligence quotient — is the latest attempt by business schools to identify future stars.” So now if you’re hoping to set yourself apart with an MBA you’ll need to … Continue reading
Posted in PRofessional Solutions News
Tagged Big Data, emotional intelligence, Employee Screening, Measuring EQ
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#1 Bargain in PR Professional Societies = WWPR
WWPR continues to offer the best membership value of any communications professional society. Non-members who sign up for membership at the free May 15 Open House will receive a 10% discount on the already low $85/yearly membership. Members and prospective … Continue reading
Odds of Employment Worsen With Time Unemployed
With 4.7 million Americans currently who have been out of work for at least 27 weeks, new research done at Northeastern University suggests that employers will almost never consider hiring them. As reported in Washingtonpost.com, when 4,800 fake resumes were sent … Continue reading
6 Mistakes to Avoid When Dressing for an Interview
The devil can be in the details when it comes to making the right choices about what to wear to an interview. After selecting the right clothes, try to avoid some of these accessory pitfalls: For women, don’t wear open-toed … Continue reading
Can We Create Standards for PR Research, Measurement and Evaluation?
Despite recent workshops on measurement by DC area communications professional societies, today’s PR Week headlines “Industry Faces Long Road to Uniform Measurement Standards”. Ketchum CEO Rob Flaherty, who will be addressing the AMEC (International Association for the Measurement and Evaluation … Continue reading
What to Wear When Interviewing for a Communications Job
In the nearly 20 years we’ve been interviewing communications professionals, we’ve seen the good, the bad and the downright scary when it comes to interview attire. You only have moments to make a good first impression so here is … Continue reading
Will the Health Care Law Boost the Use of Temps?
While the Washington Post reported that some experts are concerned that the Affordable Care Act’s exceptions for temporary employees could undercut the goal of expanding coverage to more American workers, that would only occur if employers find that they are … Continue reading
Before Outlining Social Media Tools Build the Communications Plan!
Last month the DC Metro chapter of IABC (International Association of Business Communicators) was surprised and delighted by an enormous increase in the number of people attending its monthly meeting. The topic: Strategic Planning. After innumerable programs about social media … Continue reading
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