Twenty-five years ago I listened to funny radio ads as I dressed for work each morning. In them, worried accountants, sick at home, heard how great “Bob from Accountemps” was and decided to hurry back to the office. A year later, inspired by the need for “Bobs” in the public relations world, I started PRofessional Solutions, LLC.
Today we still supply PR professionals to cover family leaves, supplement staff in the lead up to annual meetings, and keep programs on track during the hunt to replace a PR staffer who has moved on.
Recently, I found myself surrounded on the Metro platform by ads from Fiverr, the freelance services marketplace for lean entrepreneurs. One gave me flashbacks. It read, “No one cares that you thought of it first.” During my first two years in business, though, I was amazed how many strangers called to tell me that they had thought of creating a public relations temporary agency. My response: “And so…?”
Some wanted me to make them my partner; some wanted me to hire them to help run the business — based solely on a declaration that they’d had the business idea first. All I knew was that even if they did have a great idea, they hadn’t used it.
Since that time we’ve done what Chevron’s ads say is “keeping doers doing,” and this time next year PRofessional Solutions will have been in business for a quarter of a century. Our clients still need to keep getting things done, and our temp associates are still anxious to keep getting things done. It’s rewarding and satisfying matchmaking that started as a good idea in concept, and for 24 years it’s been a good idea in practice.