Tag Archives: PR Measurement Standards

Can We Create Standards for PR Research, Measurement and Evaluation?

Posted on April 5, 2013 by Kate Perrin

Despite recent workshops on measurement by DC area communications professional societies, today’s PR Week headlines “Industry Faces Long Road to Uniform Measurement Standards”. Ketchum CEO Rob Flaherty, who will be addressing the AMEC (International Association for the Measurement and Evaluation … Continue reading →

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